Building A "Community-First" Company

Community building has been a core part of internet functionality since the very first sites. For most of us, our first use of the internet was jumping into a community. The difference now is that Web3 allows all communities to launch, manage and grow native online economies together that enrich the lives of a broader stakeholder group than ever be... See more

In Web3 era communities play a major role in the success of a project, so founders should prepare strategies that bring communities together with a solid purpose. Founders should think of ways to build organizations that are community-owned

The conventional way of creating value is top-down, where corporations are the “dictators” in control of value creation. Instead, an organization with a community-first mindset acts as a facilitator, creating spaces for members to create value and decide on the group’s direction. Web3 projects work bottom-up: project members decide what they want t... See more

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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The best communities form around ambitious missions, have a strong group culture, and have a clear way of flexing their brand identity. Think of the uniforms, memes, and other artifacts that make a group a group. Web3 enables communities to coordinate, build equity, and shape culture in ways that have never before been possible.