Who is typography for? | Butterick’s Practical Typography
practicaltypography.com
Who is typography for? | Butterick’s Practical Typography
according to the former AT&T presentation research manager, Ken Haemer, “designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’”
Nancy Duarte • Resonate
In designing experiences, the cornerstone with which we start is the “who.” Who is this for? Who are they? What do they need? Where are they coming from? Where do we hope to take them? What are they nervous about? How might we care for them? How might we be generous with them, and help them be generous with others?
But, for the most part, we think... See more
But, for the most part, we think... See more