Who is typography for? | Butterick’s Practical Typography
practicaltypography.com
Who is typography for? | Butterick’s Practical Typography
As the author, you’ll typically be more experienced than your readers. To write something useful, you’ll need to get back inside their heads and see the topic from their perspective. This sort of “reader empathy” allows you to escape the curse of knowledge as well as to anticipate common questions, objections, concerns, and confusions. It will help
... See moreRob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
If you want to master the art of the sentence, you must first accept a somewhat unpleasant truth—something a lot of writers would rather deny: The Reader is king. You are his servant. You serve the Reader information. You serve the Reader entertainment. You serve the Reader details of your company’s recent merger or details of your experiences in d
... See moreJune Casagrande • It Was the Best of Sentences, It Was the Worst of Sentences: A Writer's Guide to Crafting Killer Sentences
The biggest mistake web writers make is trying to write for too many people.