Who is typography for? | Butterick’s Practical Typography
practicaltypography.com
Who is typography for? | Butterick’s Practical Typography
“Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness. Much typography is far removed from literature, for language has many uses including packaging and propaganda. Like music, it can be used to manipulate behavior and emotions. But this is
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
And almost nobody at all is working on the reader’s experience. As a blogger who largely caters to a wide audience, I’m especially interested in these areas.
Toby Shorin • Open Transclude for Networked Writing
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The first question I encourage you to ask yourself is, “Who is this piece of writing for?”
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The first question I encourage you to ask yourself is, “Who is this piece of writing for?”
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
"But I urge you not to count on the reader to stick around. Readers want to know— very soon— what’s in it for them."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
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sari and added
As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional
... See morechrbutler.com • What Eyes Want - Christopher Butler
Jonathan Simcoe and added
The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer know which of the two they themselves are.