Who is typography for? | Butterick’s Practical Typography
practicaltypography.com
Who is typography for? | Butterick’s Practical Typography
according to the former AT&T presentation research manager, Ken Haemer, “designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’”
Nancy Duarte • Resonate
Making our content legible isn’t enough — we need to make it readable. This means our typography must be aesthetically pleasing, appropriate for the content and easy to read while design remains relatively invisible. By doing this, we can ensure there are as little distractions as possible for the user, which results in a better understanding of... See more