White Space – Carl Barenbrug

I see how powerful white is here because it shows up so strongly against dark backgrounds. The white is effective because it is used with restraint.

1. Design Principles – Design for scanning, not reading! Take advantage of conventions. Create effective visual hierarchies Break pages up into clearly defined areas. Make it obvious what’s clickable. Eliminate distractions. Format content to support scanning . Keep paragraphs short. Use bulleted lists. Highlight key terms.

the goal is to create clean lines (both horizontally and vertically) of elements and white space.

Create effective visual hierarchies Another important way to make pages easy to grasp in a hurry is to make sure that the appearance of the things on the page—all of the visual cues—accurately portray the relationships between the things on the page: which things are most important, which things are similar, and which things are part of other thing

Take advantage of conventions Create effective visual hierarchies Break pages up into clearly defined areas Make it obvious what’s clickable Eliminate distractions Format content to support scanning