Saved by Pawan Rochwani
When creators, culture and community commerce collide
Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more
Clicks & Clout: How We Seek Status In the Digital Age
The bigger question to ask is whether a direct correlation can be drawn between the content-community model and an instant monetization/commerce opportunity?
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
The consumer is in charge and she wants entertainment, community, and personalized product and content
Joanna Williams • Social Commerce Data
The indirect monetization models leverage the power of the Curator's brand and community, but are loosely coupled in its incentives, with most or none of the ad revenue going towards Curators. We are seeing glimmers of an increasing shift towards direct, more symbiotic business models between curator and commerce, starting with a trend that points ... See more
Tara Tan • The Curator Economy: A Retail Revolution (Part II)
Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.