It’s painful to accept that culture in your organization can’t be build just by communicating your values to the stuff. It doesn’t work that way. Great myth-busting book from @bhorowitz on building #businessculture https://t.co/SPmhHx5nWY

The samurai defined culture as a code of action, a system not of values but of virtues. A value is merely a belief, but a virtue is a belief that you actively pursue or embody. The reason so many efforts to establish “corporate values” are basically worthless is that they emphasize beliefs instead of actions. Culturally, what you believe means near

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