The truth is, we're not in an information scarcity economy anymore.

We're in an attention-scarce economy.

And paywalling more information doesn't solve the real problem.

Here's what I've learned from watching hundreds of creators try to monetize: people will pay more for one answer than 100 articles that might contain ten.

This isn't about being lazy.

It's about how our brains work.

When you offer someone a paid subscription, you're asking them to make a bet on possibility: "Maybe somewhere in here is what I need."

Whe... See more

Your subscribers aren't buying content, they're buying peace of mind. They want to stop researching, stop second-guessing, stop wondering if they're missing something important.

When you subscribe to a paid newsletter, you’re not paying to access more content. That feels like homework. Imagine scrolling through a library of 150 articles trying to figure out if there’s something that can solve your problems.

We carry three subconscious questions:

"Can I actually get through all this?"

"Will this work for me specifically?"

"Do... See more

We live in an instant-gratification world. Your paid newsletter is asking people to delay gratification.

When you offer someone a paid subscription, you're asking them to make a bet on possibility: "Maybe somewhere in here is what I need."

When you offer someone a specific solution, you're giving them certainty: "This will solve your exact problem."

Certainty always wins.