In an age where AI can generate anything, the question is no longer "can it be made?" but "is it worth making?" The frontier isn’t volume—it’s discernment. And in that shift, taste has become a survival skill.

Not taste in the superficial sense—not trend-chasing, not aesthetic mimicry, not expensive minimalism for the sake of status. Real taste. The... See more

In a word, we’ve struggled for two years to find someone with taste—with an eye for what stands the chance of being interesting, entertaining, or useful to an audience. 

We’re not alone. I’ve talked to authors, podcasters, documentarians, late-night TV writers, YouTubers and TikTokers, and they all share this problem. Most of these creators are

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Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible (this reframe — from Holly Herndon, was a big unlock for me).

Imagine starting every project with the clay of humanity's accumulated knowledge at your fingertips, waiting for you to mold it to your liking?

AI is powerful but taste-blind.... See more