What Makes a Good Product-Market Fit Metric & How to Find It for Your Startup? | VC Jobs

Benchmarks for Cohort Retention

Different types of products have different benchmarks for what constitutes product-market fit.

• For consumer products, a cohort retention rate of 25% is often considered the minimum,


• while for B2B SaaS products, the floor is typically around 70%.


• However, top-performing products often exceed these numbers, with great co

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