What makes a brand special ?
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
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With brands you love, you feel like you have a relationship with them. You are proud to be associated with them. The brands you love stand for something that is bigger than any product or service or unique differentiator. They have personalities that you are attracted to. They have beliefs that you share. And most of all, they have a story that you
... See moreJeff Freedman • The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ……………………………
... See moreNoam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
