What makes a brand special ?
BEGIN TO THINK ABOUT: ■ How you could infuse your own distinct and unique personality into your products and company image ■ Where you could lean on what makes your business or product quirky or different to garner attention in the market
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success... See more
Paul Venuto • feed updates
Your business exists in the context of a marketplace, but also in the context of your lived experience. Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have... See more
Sari Azout • Check your Pulse #49
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a... See more
Sari Az • Check your Pulse #49
