What It Feels Like When You've Found Product-Market Fit

Product-market fit (PMF) is the milestone of having created a product that customers are finding so much value in that they are willing to both buy it (after their test phase) and recommend it.

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

Product/market fit shows up in terms of happier customers, lower churn rates, shortened sales cycles, and rapid organic growth.

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

My job is to invest in and support pre-PMF founders, so my favorite meetings are the ones where the founders have just realized they’ve hit product-market fit. Such a special moment in the early trajectory of a company.

Hadley x.com