Saved by Ted Glasnow and
What It Feels Like When You've Found Product-Market Fit
Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Hiten Shah • Tweet
achieving product-market fit (PMF), when your product is ready to serve the mainstream market;
Roman Pichler • Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Product/market fit shows up in terms of happier customers, lower churn rates, shortened sales cycles, and rapid organic growth.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Getting to Product/Market Fit
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
How can you identify a startup on the verge of achieving product/market fit? Innovation accounting gives you a rational way to evaluate this (see Innovation Accounting (Chapter 8)). Before modeling the startup’s business, though, a few subjective measures can be helpful. Ask the founders what they’ve learned and how they expect to scale. Try out th
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