What is the “right” problem to solve?
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What is the “right” problem to solve?
Every product solves some sort of problem for the person using it. The product can solve a functional problem (like a hammer that installs a nail to hang a picture frame) or it can solve an aspirational one (like the fuzzy dice that hangs from your rear-view mirror to signal: the driver of this car is obviously killin’ it).
These days, the problems
... See moreKyle Turman • Pillars of Digital Product Design • Slack Design
The biggest thing I’ve learned in product management is to always focus on the problem. If you anchor yourself with the why, you will be more likely to build the right thing
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
It’s not enough to know what your customers want; you need to understand what’s stopping them from getting it. Dive deep into their struggles—both rational and irrational—to find juicy insights.
Louis Grenier • Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
“Traditionally, the product manager says, ‘I just want this.’ In response, the engineer says, ‘I’m going to build it.’ Instead, I try to push my team to first answer four questions: 1. Do consumers recognize that they have the problem you are trying to solve? 2. If there was a solution, would they buy
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
First you break down the pain points that your customer is feeling or has habituated away. Each pain is a “why”—it gives your product a reason to exist.