Defining the problem starts with identifying two things: (1) what you want to achieve, and (2) what obstacles stand in the way of getting it. Unfortunately, people too often end up solving the wrong problem.

A job map is focused on the underlying goals of the actions being taken. For example, you wouldn’t say an anesthesiologist is “looking at the display” (a solution that describes what action the anesthesiologist is taking). Instead, you would say the anesthesiologist is “monitoring the patient’s vital signs”, which is the underlying goal of looking

If you’ve uncovered a big problem that many users share, you’ve completed the most important step of your product definition process. More important, you’re on the road to helping a lot of people in a meaningful way! These criteria — real, big, and shared — probably seem obvious, but more often than not, teams ignore them. They also form the corner