Enterprise Design Thinking- a new perspective

When considering the product design process, we need to consider who, what, why, and how. Who — Who is this product intended for? What — What problem is being addressed here? How — What is our solution to this problem? Why — Why are we doing this at all?

It is similar to UX in that we speak with the users, specifically those who will be using the product when structuring the product thinking framework. In product thinking, the very first step should be to conduct generative research to identify quantitative or qualitative measurements that validate the product idea. By evaluating ideas based on dat... See more

By understanding user needs, motivations, and such, product thinking allows us to pinpoint the product's primary function. The goal of product thinking is to design solutions users will actually buy in order to solve problems. When a product is created to solve a problem that does not exist for its users, it will become obsolete and have limited su... See more

Designing products that address fundamental user problems is what UX and product design have always meant to me. We ought to think of usable and useful products as providing the most of what user experience entails; foremost of all, meeting user needs. Because of this, it is important to understand product thinking.