What is the “right” problem to solve?
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What is the “right” problem to solve?
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
To avoid defining the job to narrowly, work directly with customers to understand not why they bought your product, but how your product fits into what they are trying to accomplish. Ask, “Why are you using that product, what job are you ultimately trying to get done”.
Anthony W. Ulwick • Jobs to Be Done
Every product solves some sort of problem for the person using it. The product can solve a functional problem (like a hammer that installs a nail to hang a picture frame) or it can solve an aspirational one (like the fuzzy dice that hangs from your rear-view mirror to signal: the driver of this car is obviously killin’ it).
These days, the problems
... See moreKyle Turman • Pillars of Digital Product Design • Slack Design
Here's what I'm always trying to understand: Are your customers who you think they are? Do they really have the problems you think they have? How does the customer solve this problem today? What would be required for them to switch?