What is the “right” problem to solve?

As a Product master, you need to ask the stakeholders for a Problem statement and ask a simple question, “WHY”.

Every product solves some sort of problem for the person using it. The product can solve a functional problem (like a hammer that installs a nail to hang a picture frame) or it can solve an aspirational one (like the fuzzy dice that hangs from your rear-view mirror to signal: the driver of this car is obviously killin’ it).

These days, the problems

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