Saved by Kevan Lee
What is Brand?
Your brand is not your logo. Your brand is not an identity system. These items are all important identifiers of your brand, but they are not the brand itself. Your brand is actually much more than that. It’s how people “feel” when they visit your website or read one of your tweets or emails.
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more
Founders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth:
Branding is the voice of vision, not a checkbox for marketing.
With this mindset, your brand becomes just another chore—not the driving force of your growth.
Truth is, strong branding starts inside out.
It’s an active investment company every day to stay relev... See more
Branding is the voice of vision, not a checkbox for marketing.
With this mindset, your brand becomes just another chore—not the driving force of your growth.
Truth is, strong branding starts inside out.
It’s an active investment company every day to stay relev... See more
Link
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole.