What is Brand?

Best definition of brand I've ever seen. In a world where everything is becoming commoditized, understanding what makes a brand is key. h/t @ThisIsSethsBlog https://t.co/g6i7aVXqYn

Often founders think brand is a logo or the colors, and that it’s something you can think about later. With @linear we thought about it the brand from the day one. But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in… Show more

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ