What Influenced Us
37signals.com
What Influenced Us
If you’re just going to be like everyone else, why are you even doing this? If you merely replicate competitors, there’s no point to your existence. Even if you wind up losing, it’s better to go down fighting for what you believe in instead of just imitating others.
If your business has a virtual home online, make it the place where people come to be inspired, motivated and educated. As the guys at 37signals would say, make it the place where you generously “out-teach the competition.”
As you move along the spectrum, you’re increasingly likely to work in a team, lean on experts, and invest much more time in the process.