Sublime

The market is the ultimate mentor. And you don't have to ask it anything — it'll tell you everything you need to know.

In the end, judgment comes first. And that means hiring is a gut decision. As much science as people want to try to pour into the hiring process, art always floats to the top. This is especially true when hiring at the executive level. The people who make the final calls — the ones who are judged on outcome, not effort — are ultimately hired base... See more

One of the best ways to offload tedious work is to offload it to oblivion. Just don’t do it. Don’t have an AI agent do it, just don’t do it. See what happens. While some might truly be necessary (oh well), most, almost certainly, isn’t (oh yeah).

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more