What Does Virgil Abloh Know?

I’m helping Virgil Abloh, Founder/CEO of Off-White, create exactly that kind of brand. His goals are clear, but also wide ranging: "I want to make virtual clothes to paint pictures physical clothes cannot, and let buyers access a new dimension of their personal style - no matter who they are, where they live, and the virtual worlds they love."

Abloh’s approach was often to make a small “3% “change to the original form. He wasn’t changing something by 3% just to change it by 3%, though. He was adding his personal 3% touch (in a world of generative AI, I really want to emphasize the personal touch aspecthere).

My favourite example of Abloh's approach was a collaboration with Nike on “The T... See more