What Does the End of Scumco & Sons Mean for Independent Brands?

Under pressure for newness, brands struggle to actually create new stuff, but by curating the old, they give it renewed meaning and purpose in consumers’ eyes.

The streetwear instinct for limited drops has its own roots in ‘90s culture — hip-hop, skateboarding, and their outsider status. The idea to do things limited, to intentionally craft a drop to make it special, if you know you know, echoes those ‘90s scenes.