Saved by Jedric Viera
What does it mean to be camp?
It’s just social conformity but to a group that cuts across time. There’s a simpler word for that. It’s an aesthetic.
Jackie Ess • Darryl
- In 1964, Susan Sontag defined camp as an aesthetic “sensibility” that is plain to see but hard for most of us to explain: an intentional over-the-top-ness, a slightly (or extremely) “off” quality, bad taste as a vehicle for good art. - Camp is artificial, passionate, serious, Sontag writes. Camp is Art Noveau objects, Greta Garbo, Warner Brothers... See more
Bonnie Wertheim • What Is Camp? The Met Gala 2019 Theme, Explained (Published 2019)
Culture refers to the emerging social, cultural and political values; it also refers to definition of the core social terms (e.g. influence, community, taste, equality, aspiration); mood, attention and vocabulary. E.g. early on, Glossier mastered the language of modern culture: BFF, intimate, personal, direct. The brand behavior reflected how moder... See more
Ana Andjelic • The brand checklist
I can’t think of a piece of writing that does this more effectively than Susan Sontag’s “Notes on ‘Camp.’” In her words, “a sensibility is one of the hardest things to talk about... To snare a sensibility in words, especially one that is alive and powerful, one must be tentative and nimble. The form of jottings, rather than an essay (with its claim... See more