What Do We Do With The Big Business Of Immersive Art? | Defector

Here we see a really pivotal moment of change, when art must become something that does not make people uncomfortable, so that they will spend money. The kind of person who is expected to consume art is transformed in the mind of the producer. The people who might very possibly love being expanded by what they see are never given the chance. They'

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Artify was an american company founded around the idea that businesses and individuals could enjoy renting artworks on-demand to display at venues, homes etc. In 2012, it received funding from Peter Thiel in an oversubscribed round and was a great topic for excitement in SV, but was shut down a year later; This sparked me to wonder : why the sudden... See more

“How do you exhibit that? Does that create a new economy for artists? Does that require new governance structures between the institution and the artists exhibiting that work? How do we show people how exciting this is?”

The social media platforms solved distribution but forgot monetization... Art got roped in with information that was ‘supposed to be free’. It was common for new distribution channels like Instagram, Vine, Snapchat, and TikTok to launch and even scale with no native monetization features. Most creators weren’t selling physical media like CDs or get... See more