Do you know your fans?

-Allow creators to capitalize on superfans:

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more

1/4 By embracing distinct fandoms and communities, Netflix found a new way to engage its audience, from monolithic to micro-interest. "We're able to look at it: What is that next generation of geekdom, the next generation of fandom?"

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

So membership programs need to offer a steady stream of touchpoints.