🌵 Spiky point of view: Let’s get a little controversial

Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them.

When you teach online, many people assume they’re 100% an instructor—but you’re actually 50% an instructor and 50% an entertainer. Attention spans are short and the responsibility is on the instructor (not the student) to help students understand why they should care.