They can masterfully steer the national agenda by launching a meme, coining a new phrase, or advancing a charged term. Microaggression. Body shaming. White privilege. Alt-right. They can use their vast network to implant propagandist terminology in the daily lexicon of Americans. The malleable press adopts the jargon and pretty soon even opponents

And now we can see why there’s been such an emphasis on cancellation, deplatforming, silencing, and shunning…on making people say certain words and hoist certain symbols. Because making a person or a company post a particular hashtag indicates control of minds which is in turn control of digital territory.