We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to grow alongside it, so that your artisans can grow as well as the company’s staff?”
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‘We have grown almost 6000% since founding Fiasco 2.0 nine years ago, and attribute this success to one guiding principle—do what is right and the money will come.’
Companies realize that a profits-only focus risks alienating customers and partners.
One is that Amazon very early persuaded Wall Street to look at them and value them with different standards from those they applied to all other companies. That is, Amazon said, “We are going for building up our customer base and our market share, and, by doing that, building the engine that will deliver profits in the future,”
We only want to make great products and when you don’t focus only on making money and have reached a certain level, everything becomes about quality. Right now, there is a certain cultural fascination with fast growth, IPOs and so on, but I want to go slow, really slow and think long-term. It takes time to do good things. You see, this cultural phe
... See moreWe are a product-driven company. That means the product comes first and the company exists to create and support our products.
I don’t believe in the hustle. The goal for us as a company is finding a balance in our work and in our life. Extreme growth sounds way too stressful! We aren’t some kids from the Bay Area Hacker News crowd hoping against hope to grab a winning lottery ticket. As a product person I want to spend the next 40–50yrs honing and perfecting this craft.... See more
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