We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to grow alongside it, so that your artisans can grow as well as the company’s staff?”
Saved by sari
‘We are a fashion company that believes ethical is the new status quo. We are in competition with the companies that produce cheaply in China under disgraceful conditions. That is the market we are taking over.’
Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
We didn’t want to be everything to everybody. The goal was to make something that mattered, and to do it for the long haul. We said publicly that we’d never sell the company or take it public. We would do what was best for Kickstarter’s mission, not use it to do what was best for us.
