om.co • Brunello Cucinelli
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We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to grow alongside it, so that your artisans can grow as well as the company’s staff?”
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“The pressure of a public company to drive profit on a quarterly basis for people who only have a financial vested interest in the outcome of the company is significant,” Dean Carter reminds us. “So it does help to be private when our vested interest is certainly to make a bigger impact.”
When we started, we wanted to build a company that we would like to work at and we kept applying that criterion. I remember, when we first hired people in the original days, John and I would take turns hand-delivering a dozen roses to the spouse if it was woman, a bottle of cognac if the spouse was a man, and then champagne to the employee. We did
... See moreWe never wanted to be a big company. We want to be the best company, and it’s easier to try to be the best small company than the best big company. We have to practice self-control. Growth in one part of the company may have to be sacrificed to allow growth in another. It’s also important that we have a clear idea of what the limits are to this “ex
... See moreWe only want to make great products and when you don’t focus only on making money and have reached a certain level, everything becomes about quality. Right now, there is a certain cultural fascination with fast growth, IPOs and so on, but I want to go slow, really slow and think long-term. It takes time to do good things. You see, this cultural phe
... See moreto customers, having great relationships with their suppliers, making great contributions to the communities they lived and worked in, and finding great ways to lead their lives.