We're not for everyone — and that's the truth

There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.

Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.

Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

CLAIRE : That's the thing. We're not a brand. We're not a company. We're human beings. Of course it's going to change every 30 seconds. We're following our lives.