We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework

engagement model around four key questions: ‘Why are we here?’, ‘Who are you?’, ‘What are we doing?’ and ‘How are we going to do it?’. Their model helps with alignment of teams, and directly corresponds to the discussions used to create an impact map.

In Project Aristotle, an internal Google study of 180 teams, standout performance correlated to affirmative responses to these five questions: 1. Structure and clarity: Are goals, roles, and execution plans on our team clear? 2. Psychological safety: Can we take risks on this team without feeling insecure or embarrassed? 3. Meaning of work: Are we

Finally, it's all about solving problems, not implementing features. Conventional product roadmaps are all about output. Strong teams know it's not only about implementing a solution. They must ensure that solution solves the underlying problem. It's about business results.

The elements you need to capture are five: • Scene or situation: Focus on the moment of frustration. What is going on? What is the user about to attempt? • Desired outcome: What is the user trying to accomplish? Why is this important? • Attempted approach: Without the new product, how does the user go about the task? • Interfering factors: What goe

Facilitators use their own product and believe it can materially improve people’s lives. They have the highest chance of success because they most closely understand the needs of their users.

I struggled with innovation for many years. I finally made progress when I focused on two things: The desire every customer has to improve themselves and their life-situations. How customers imagine their lives being better when they have the right solution.