the team is not off the hook just by delivering a requested feature or project. The feature must solve the business problem

In his book, Drive, Daniel Pink described a framework for what drives people and what motivates them: Autonomy: The desire to direct our own lives Mastery: The urge to become better at something that matters Purpose: The yearning to contribute and be part of a cause greater and more enduring than ourselves

what people most want from work: to be able to come in and work with the right team of people— colleagues they trust and admire—and to focus like crazy on doing a great job together.