The user story is now the user experience.  We’ve moved from interactive manipulation toward desired results to just being able to declare intent and have it executed.

Existing data rarely tells the story the design leaders need to tell. These metrics measure, at best, outputs

These UX metrics show activity in the design. They may occasionally show improvements in a few business metrics such as sales revenues or onboarding rates. However, the metrics won’t likely show if an improved design actually makes a differe