We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.

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Saved by Leo Guinan and

Lee Hartley Carter Persuasion: Convincing Others When Facts Don't Seem to Matter

Dan Kennedy Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling