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Virality is a myth (mostly)
Key is to understand what is endemic to their audiences. Idea of product-influencer-market fit. For example, Emma Chamerlain built a coffee brand around herself. See the beauty side of YouTube as a leading indicator of what this looks like. Micro/medium influencers.
Invest like the Best • Home | ColossusQuasar App
This sentiment is backed up in an excellent article1 by growth supremo Lenny Rachitsky, where he surveyed 100 well-known companies to understand where their early adoption came from. It should come as no surprise that the most effective method was leaning heavily on the founding team’s network.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
The dream is that with public relations, with hype, with promotion, with distribution, with ad buys, with influence marketing, with content marketing, and with a little bit of spam . . . the dream is that it will become the “it” thing, and everyone will want it. It will be popular precisely because it’s popular. But you’re not fooled by this. Sure,
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