it's just like making something people want to share. That's like the definition almost. So then it's like what makes people want to share stuff? It's amazing. It's helping them something that is remarkable.

Well, it turns out you mentioned remarkableness. That is one of our core company values. And if you think about what a company has to do, it... See more

None of these viral mechanics keep on compounding, which actually makes sense. It would be a little absurd if things just kept on growing. What then is the true secret behind virality? And he said, it is word of mouth. It is the virality you can't measure that isn't a mechanic that isn't in a future.

It is when one user spontaneously tells another... See more

The secret to true virality isn’t viral mechanics but word of mouth. LinkedIn’s head of growth revealed to Rahul that no app has sustained a viral factor above 1 for long periods—even Facebook peaked at 0.7. What drives growth is when users spontaneously tell others about products they love.