Viral Growth: How to Keep Lightning in the Bottle ⚡️
"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour (Found... See more
reforge.com • The Racecar Growth Framework — Reforge
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
The best, well-thought-out products have virality built in and around them.
Tarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
customer behavior—on the viral loop—and safely ignore those that do not. Such a startup does not need to specialize in marketing, advertising, or sales functions. Conversely, a company using the paid engine needs to develop those marketing and sales functions urgently.
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The role of the growth hacker is to ruthlessly optimize incoming traffic for success.