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Viral Effects Are Not Network Effects
In its classic usage, a network effect describes what happens when products get more valuable as more people use them.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
How do you build network effects in your product? How do you know when network effects are kicking in, and if they are strong enough to create defensibility? How do you pick the right metrics to optimize to achieve viral growth, reengagement, defensibility, and other desired effects? What product features do you build to amplify network effects?
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
How do you build network effects in your product? How do you know when network effects are kicking in, and if they are strong enough to create defensibility? How do you pick the right metrics to optimize to achieve viral growth, reengagement, defensibility, and other desired effects? What product features do you build to amplify network effects?