#550: Andrew Chen — Metaverse, Metrics, and Meerkats

For startups, you learn a lot more from direct marketing to acquire one unique customer at a time

Big companies can do this because they are on a multi-decade growth strategy

Brand marketing is overused in customer acquisition

Pick your strategy first (product vision) -> Identify what retains and generates business value -> Set metrics to validate if your strategy has causation

Understand what people actually use your product for – define your high-value users

What are the right metrics to use?

The market wasn’t huge for gaming at the time but the engagement and participation was extremely high within the niche

Incentives to create content drastically improve when the creator has clear income opportunity rather than creating for views/engagement

Pivoted towards gaming and a creator-supported model rather than a viewership model