Value Creation Is Art, Not War- Why Leaders Should Rethink Their Business Metaphors to Increase Upside
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
So, what’s the bottom line? Let’s summarize:
— Strategic messaging isn’t just about words, it’s about creating clarity and purpose for your customers, team, and stakeholders.
— The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.
— T... See more
— Strategic messaging isn’t just about words, it’s about creating clarity and purpose for your customers, team, and stakeholders.
— The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.
— T... See more
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
When we focus excessively on scaling, on profit margins, on hiring, we miss the point of founding—and life, really. Which is to find meaning in our daily tasks.
Founders can create their own jobs and do these daily tasks themselves, which means they are even more blessed than the regular populace. You can create any company you want! Which is to say... See more
Founders can create their own jobs and do these daily tasks themselves, which means they are even more blessed than the regular populace. You can create any company you want! Which is to say... See more
Evan Armstrong • In Defense of Starting a Bad Business
We’ve reached the limits of what linear thinking can achieve. Addressing challenges like cultural fragmentation, technological disruption, and global crises requires not just intellect but imagination. Future leaders won’t merely ask “How do we grow?” but “What are we growing toward, and who do we aspire to become?” They will:
Design rather than dir
This ability to see the present with fresh eyes is central to the success of the greatest entrepreneurs. Their creativity lies in their ability to understand and apply ways that the world has changed, while everyone else is still following the old map.
Tim O'Reilly • Wtf?
Business is about the profitable creation and delivery of valuable offers to paying customers—management and leadership are simply a means to this end.