
What if Artists Were Your Strategic Weapon in the Boardroom?

In a world fast being shaped by collapse and complexity, artists are not a luxury. They are a necessity. They don’t just interpret culture — they recreate it. They hold space for grief, birth, possibility, and spark the kinds of insights that can’t be beta-tested but must be lived.
It’s time to stop grasping for certainty by asking what is realistic... See more
It’s time to stop grasping for certainty by asking what is realistic... See more
Annalise Lewis • What if Artists Were Your Strategic Weapon in the Boardroom?
Enter the artist. Not as a mascot. As a method.
Not as a navigator of chaos, but a weaver of new worlds.
Artists don’t simply survive complexity — they dismantle it.
They take the detritus of broken systems and transform it into fertile ground for new possibilities.
They don’t just hold ambiguity — they alchemise it.
Not as a navigator of chaos, but a weaver of new worlds.
Artists don’t simply survive complexity — they dismantle it.
They take the detritus of broken systems and transform it into fertile ground for new possibilities.
They don’t just hold ambiguity — they alchemise it.
Annalise Lewis • What if Artists Were Your Strategic Weapon in the Boardroom?
We’ve been taught to relegate creativity to marketing departments or brainstorming sessions, treating it like a mood rather than a muscle. And in the uncertain terrain of today’s economy, survival isn’t about efficiency — it’s about adaptability. Creativity is what allows cultures to bend instead of break, to reconfigure themselves when the old str... See more
Annalise Lewis • What if Artists Were Your Strategic Weapon in the Boardroom?
Artists hold space for nuance.
They compost the box — not just think outside it.
They don’t colour within the lines; they question whether the lines should exist at all.
As Brian Eno and Bette Adriaanse argue in What Art Does , that art is the connective tissue of culture. It binds society, reflects identity, and creates the conditions for new futures... See more
They compost the box — not just think outside it.
They don’t colour within the lines; they question whether the lines should exist at all.
As Brian Eno and Bette Adriaanse argue in What Art Does , that art is the connective tissue of culture. It binds society, reflects identity, and creates the conditions for new futures... See more
Annalise Lewis • What if Artists Were Your Strategic Weapon in the Boardroom?
Once, the artist was central to how societies made meaning — a steward of vision, beauty, and change. But today, in the corridors of commerce and policy, the artist is too often dismissed. Aesthetic garnish. A nice-to-have. Miscast as a fringe visionary, an outsider to the “real” work of business and strategy.
But this caricature doesn’t hold.
Resear... See more
But this caricature doesn’t hold.
Resear... See more
Annalise Lewis • What if Artists Were Your Strategic Weapon in the Boardroom?
In an era of data obsession and AI-powered solutions, we’ve sidelined a crucial catalyst for transformation: the artist's mind. While businesses scramble to hire more engineers and data scientists, could they be overlooking their most powerful allies in navigating uncertainty and driving innovation? Not the brand decorator or wall muralist, but the... See more