Mere Exposure Effect Explained
- The mere exposure effect means repeated exposure increases liking and positive feelings.
- Familiarity breeds contentment, which benefits long-running ad campaigns.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • How GEICO Use the Principle of Concreteness to Make Memorable Ads
Moreso, perhaps the user experience from Substack - the common look and feel - results in implicit cognition among users, something akin to "this is information that will help you learn something new."
Andy Weissman • aweissman.com
Presented with an avalanche of opportunity, especially with entertainment — something meant to bring joy — we stick to what we know. After all, what we know feels good .
In Derek Thompson’s book, Hit Makers , he explains this tendency,
In Derek Thompson’s book, Hit Makers , he explains this tendency,
“Most consumers are simultaneously neophilic — curious to discover new things — and deeply neophobic — afraid of... See more