aweissman.com

All this is to suggest only one thing: that new ways to experience something, especially something that already exists, can be the most transformational. The interface can be the message when something old is presented in a new way.

The innovation then, if you will, comes from the altered user experience.

Moreso, perhaps the user experience from Substack - the common look and feel - results in implicit cognition among users, something akin to "this is information that will help you learn something new."