Two days later we finally caught the bus south simply by showing up, sitting down and just waiting for 90 minutes. The man was right - the bus did come, just on a more organic schedule than the rigid one we expected. We got to Hat Yai hours later.

“You’ve written the story in a logical forward timeline“ agent said. “You instead need to write it about the feelings you were having. Organize it that way. Each chapter does not have to follow the previous one in time. You experienced all this in forward time. I need you to look at this in a different way - as a set of feelings and associated expe... See more

All this is to suggest only one thing: that new ways to experience something, especially something that already exists, can be the most transformational. The interface can be the message when something old is presented in a new way.

The innovation then, if you will, comes from the altered user experience.

Moreso, perhaps the user experience from Substack - the common look and feel - results in implicit cognition among users, something akin to "this is information that will help you learn something new."