Users have come to expect certain functionalities and elements in their digital experience. The main navigation for example often appears as a menu across the top of the site, or it may appear as a hamburger icon that expands into the full menu. When a user clicks on a particular menu item, it then takes them to the corresponding page or section.... See more

Skilled UX design is aerodynamic. Any bumps on the way — such as excessive cognitive load — will drag the whole plane down.