Consulting for context: questions to ask

Figure 3.22 Label data directly Figure 3.23 Leverage consistent color

McKee goes on to say that stories can be revealed by asking a few key questions: What does my protagonist want in order to restore balance in his or her life? What is the core need? What is keeping my protagonist from achieving his or her desire? How would my protagonist decide to act in order to achieve his or her desire in the face of those

Figure 3.1 Gestalt principle of proximity

clutter is your enemy!

bar charts should be leveraged because they are common, as this means less of a learning curve for your audience. Instead of using their brain power to try to understand how to read the graph, your audience spends it figuring out what information to take away from the visual.

Translation for data visualization: the more complicated it looks, the more time your audience perceives it will take to understand and the less likely they are to spend time to understand it.

Simple text

The Big Idea boils the so-what down even further: to a single sentence.