Ty Haney Is Doing Things Differently This Time

reconciliation of supporter identities across platforms is not only an important component of equitably onboarding Web2 communities into crypto, but is also a massive, persistent marketing and data-modeling challenge far beyond Web3 alone.

In a saturated market where new direct-to-consumer startups are popping up left and right, customers “want to feel that they’re getting something superior,” said Krystal Melissa Wu, a community manager at Shopify. “Community is not something you can replicate or cultivate overnight.”

Now-established players have learned that Instagram advertisements and influencer campaigns only scale to a point: they can net no more than a few hundred thousand of a brand’s “first best” customers. This has driven a shift toward physical retail and prompted founders to agonize over if and when to peddle their wares on Amazon, making direct to co... See more