A better way to attract and build an audience is to create a world people want to inhabit .

Once you have something that feels like it has the potential to be a narrative that many people connect with, it’s probably better to amplify and extend that than it is to muddle the waters with a bunch of other stuff. As Nathan Barry, founder of ConvertKit, once told me: you want to build a skyscraper, rather than a strip mall.

when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.

And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.

Because the noise makes it hard to find quality, interesting perspectives, whi... See more

do find your tribe of collaborators and go deep with a handful, involving them in the value building process — developing skills, building something together, etc.)

Most lists of tips you can find about growing a publication or micro-media and finding “1000 true fans” will say at some point “find your niche,” “you need a niche,” “it’s important to know what your niche is,” or some variation. Which seems to lead to a similar conclusion as generalists: that more and more people value a multi-domain “hyphenated” ... See more

Curators may want to:"-Build a personal brand or audience.-Fulfill a need in a particular market...-Create an extra category within an existing business.-Become an additional revenue source..."