People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinkstwitter.comPeople join communities for benefits, not belonging. They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc. They only find and value belonging after they've been a member and formed relationships.
For a rapidly expanding community, it’s critical that prospective members are welcome to participate in community behavior before adopting common values.
Charles Vogl • The Art of Community: Seven Principles for Belonging
There are two things that every community program should focus on: How it creates value, belonging, and emotional safety for members How it creates value and measurable results for the business
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
four factors that contribute to a sense of community: membership, influence, integration/fulfillment of needs, and shared emotional connection.