People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinkstwitter.comPeople join communities for benefits, not belonging. They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc. They only find and value belonging after they've been a member and formed relationships.
People participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.
Kai Elmer Sotto • Get Together: How to build a community with your people
Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.
David Spinks • A Founder’s Guide to Community
La gente generalmente no compra para la comunidad, pero se queda para ella.