People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinkstwitter.comPeople join communities for benefits, not belonging. They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc. They only find and value belonging after they've been a member and formed relationships.
Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.
David Spinks • A Founder’s Guide to Community
People participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.
Kai Elmer Sotto • Get Together: How to build a community with your people
Community programs should focus on creating value and belonging for members, while also creating value and results for the business. A good way to structure and measure your community strategy involves three levels: business, community, and tactical. Each of these will have distinct goals and measures for tracking success.