10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you!
1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
Having the vision and motivation to go for a 1-of-1 purpose are the most important elements. But what if we want to thrive in the pursuit of our goal? What does that look like?
First, and one of the hardest parts: you must give up your desire for approval from others . When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebra... See more
First, and one of the hardest parts: you must give up your desire for approval from others . When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebra... See more
Yancey Strickler • When Your Purpose Is 1-of-1
If you love to do it, be authentic, and then figure out how to map that to what society actually wants. Apply some leverage and put your name on it. You take the risks, but you gain the rewards, have ownership and equity in what you’re doing, and just crank it
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
But life is not a portfolio: not for a startup founder, and not for any individual. An entrepreneur cannot “diversify” herself: you cannot run dozens of companies at the same time and then hope that one of them works out well. Less obvious but just as important, an individual cannot diversify his own life by keeping dozens of equally possible caree
... See morePeter Thiel, Blake Masters • Zero to One
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson • 32 highlights
amazon.com
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more