10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more

10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more

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