10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you!
1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson • 32 highlights
amazon.com
“Ten Things We’ve Found to Be True.” “Ten Things” was a list of lessons learned in Google’s first years. To be honest, not all of them were memorable, and some (like #9, “You can be serious without a suit”) were kind of confusing. But the first three were solid gold. Here they are: 1. Focus on the user and all else will follow 2. It’s best to do on
... See moreJohn Zeratsky • Click: How to Make What People Want
As anyone who starts a business knows, it is a fantastic race. There is a statistic that hangs over your head—over 90 percent of all new businesses fail in the first three years. For anyone with even a bit of a competitive spirit in them, especially for someone who defines himself or herself as an entrepreneur (hands on hips, chest out, standing at
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
It’s the most extreme example of the career advice, “Don’t try to be the best. Be the only.”
Morgan Housel • A Few Stories About Big Decisions
- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more