Turning culture into business' superpower
cost accounting, data analytics, and technology-based solutions are making it easier to achieve this objective.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
“Then we checked our churn, because we know that it’s vital before focusing on acquisition.”
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
“Facts may inform, but stories transform.” – Brad Harmon, sales executive at Oracle
Philipp Humm • The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)
Design an aspirational culture and communicate the changes necessary to achieve it
Michael E. Porter • HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Now What?" by Joan C. Williams and Suzanne Lebsock) (HBR's 10 Must Reads)
If you want to change your boss and your company, then you’ll have to become a marketer—someone with an understanding of marketing principles, someone who can be a customer advocate, and someone who can evangelize the purpose of data in creating customer centric-decisions.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
When young people can have an influence so large, both through wealth and through their companies, the culture itself has to change.